The response we received from local parents and teachers was overwhelming, and the site witnessed 70%+ returning parents who visited the website every day. Intrigued by the engagement site generated, we went in researching the impact and found that for various reasons, our schools (and students) do not get enough parental involvement and that this lack of engagement is responsible for problems such as teen depression and high drop-out rates in high schools.
Looking at the early traction, our founder, Avneesh Kumar quit his consulting director job and started building & scaling
In July 2015, Avneesh brought in his long-term colleague and friend Nirmal Kannan as a co-founder & technology head. This turned out to be a crucial decision in the history of the company, as Nirmal transformed the platform into an engagement analytics platform and added much-needed fundraising options later.